Ahlan Muhamed, is the Founder of a women's clothing line, called The House of Elegancy, this brand has the intentions of producing inclusive high fashion clothing for young women from all backgrounds, religions, and body image.
The House of Elegancy will launch on the 28th May 2021, releasing the first of many upcoming collections. This brand will be inclusive and high fashion, for young women from all backgrounds, religions, and body sizes. Ahlan feels that modest fashion has not yet made it mainstream, neglecting those women who wish to dress modestly, her elegant collection will give women the option of freedom, having that choice on what type of clothing you wish to wear, making customers feel appreciated and valued. Alongside this, she is studying Politics and International Relations full-time. Ahlan is currently doing an internship with a youth empowerment organisation called Babassa.
How did Ahlan find the programme?
"Joining this programme, I have gained a lot of knowledge for what it takes to run a business. I have gained skills from writing up business plans, pitching skills even though I’m still working on my pitching. I came into this programme having an idea of what I wanted to start, I’m now leaving with me having hired someone, a detailed plan of what my first collection is going to be and a launch date. The biggest takeaway I got from this programme is physically going ahead with my plans, I’ve always been someone who dreams and in-visions my plans and what they can be. Just always been a bit hesitant to take the first step and actually build, so I’m very grateful for the support and encouragement that I got from back her business. A piece of advice that I’d give to the next group is to take in as much information you can and really in-vision yourself doing the next stages of what it takes your business to achieve its goal. And be transparent, ask questions, don’t leave any session confused or with a blank mind."