Diversity in business is proven to boost innovation, improve decision-making, drive productivity and increase profitability. Our director Sado Jirde, the founder of 91 Ways Kalpna Woolf, and Dr. Zainab Khan recently featured in an article by Bristol 24/7 discussing the importance and lack of BAME representation in business. Sado stated that:

“Improving representation on boards and in senior leadership roles is fundamentally important for business, for society, for everybody,” she argues. “It’s not just for visibility, it also enhances decision-making process.

“Everybody ends up winning, especially in the context of a globalised society, where businesses operate in international markets, so having insight and access to diverse communities (who are consumers first and foremost) and understanding markets all add to your business. It’s a no-brainer.”

To read the full article, please see link here.